Build consistent, trackable campaign links in seconds. Add UTM parameters to any URL, start from a template for social, paid ads or email, and copy a clean link. Free, no signup.
Where the traffic comes from — the platform or referrer.
The marketing channel or type of link.
The specific campaign, promotion, or launch.
Paid-search keywords. Optional.
Tell apart links pointing at the same URL (e.g. two ads). Optional.
A UTM link is an ordinary URL with a few utm_ parameters bolted onto the end. Analytics tools read them, so instead of a pile of anonymous “direct” and “referral” traffic you can see the exact campaign, channel and source behind every click. Set them consistently and your reports actually mean something.
utm_sourceIdentifies where the click came from
e.g. google, facebook, newsletter
utm_mediumIdentifies the marketing channel
e.g. cpc, social, email
utm_campaignNames the specific campaign or promotion
e.g. spring-launch, black-friday
utm_termRecords the paid keyword (search ads)
e.g. flipbook+software
utm_contentDistinguishes links to the same URL
e.g. hero-cta vs footer-cta
Source, medium and campaign are the three to set every time. Term and content are optional extras for paid search and A/B-style links.
Facebook and facebook as two sources — pick one and stay consistent.spring-launch, not spring launch.social, cpc, email) so reports don’t fragment.A UTM link is a normal URL with extra "utm_" query parameters added to the end. Analytics tools like Google Analytics read those parameters so you can see exactly which campaign, channel, and source sent each visitor — instead of everything showing up as generic "referral" or "direct" traffic.
utm_source is where the traffic comes from (facebook, google, newsletter). utm_medium is the channel type (social, cpc, email). utm_campaign names the campaign (spring-launch). utm_term is for paid keywords, and utm_content tells apart two links pointing at the same page. Source, medium, and campaign are the three you should always set.
Yes. Google Analytics treats Facebook and facebook as two different sources, which splits your reports. Pick one convention — lowercase, hyphen-separated, no spaces — and stick to it every time.
No — they are optional. Use utm_term only for paid-search keywords, and utm_content when you have two links to the same page (say a header and a footer button) and want to know which one people clicked. Most links only need source, medium, and campaign.
Yes. Inside Living Page, the share panel has a link-tracking toggle that appends your UTM parameters to the share link (and QR code) you copy — with saved templates so you do not retype them. This free builder is the standalone version.
Living Page turns any PDF into a shareable, page-turning reader — with built-in link tracking that appends your UTM tags to every share link and QR code you copy.